{"id":1403,"date":"2010-08-18T17:37:42","date_gmt":"2010-08-18T15:37:42","guid":{"rendered":"https:\/\/dorothea-redeker.de\/dorothea-redeker.de\/?p=1403"},"modified":"2022-08-19T11:52:48","modified_gmt":"2022-08-19T09:52:48","slug":"wenn-das-buch-kein-leitmedium-mehr-ist","status":"publish","type":"post","link":"https:\/\/dorothea-redeker.de\/dorothea-redeker.de\/2010\/08\/18\/wenn-das-buch-kein-leitmedium-mehr-ist\/","title":{"rendered":"Wenn das Buch kein Leitmedium mehr ist"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1403\" class=\"elementor elementor-1403\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7024aaf8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7024aaf8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7aaea54f\" data-id=\"7aaea54f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b9f910d elementor-widget elementor-widget-image\" data-id=\"2b9f910d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/dorothea-redeker.de\/dorothea-redeker.de\/wp-content\/uploads\/2022\/08\/Buchhandlung-als-Aktionsort-683x1024.jpg\" class=\"attachment-large size-large wp-image-1421\" alt=\"\" srcset=\"https:\/\/dorothea-redeker.de\/dorothea-redeker.de\/wp-content\/uploads\/2022\/08\/Buchhandlung-als-Aktionsort-683x1024.jpg 683w, https:\/\/dorothea-redeker.de\/dorothea-redeker.de\/wp-content\/uploads\/2022\/08\/Buchhandlung-als-Aktionsort-200x300.jpg 200w, https:\/\/dorothea-redeker.de\/dorothea-redeker.de\/wp-content\/uploads\/2022\/08\/Buchhandlung-als-Aktionsort-768x1152.jpg 768w, https:\/\/dorothea-redeker.de\/dorothea-redeker.de\/wp-content\/uploads\/2022\/08\/Buchhandlung-als-Aktionsort-1024x1536.jpg 1024w, https:\/\/dorothea-redeker.de\/dorothea-redeker.de\/wp-content\/uploads\/2022\/08\/Buchhandlung-als-Aktionsort-1365x2048.jpg 1365w, https:\/\/dorothea-redeker.de\/dorothea-redeker.de\/wp-content\/uploads\/2022\/08\/Buchhandlung-als-Aktionsort-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9335e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9335e3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7947ca46\" data-id=\"7947ca46\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65d9193 elementor-widget elementor-widget-text-editor\" data-id=\"65d9193\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p>&#8222;Wie k\u00f6nnen sich kleinere und mittelst\u00e4ndische Buchhandlungen in Zukunft profilieren?&#8220; formulierte Dorothea Redeker im Fr\u00fchjahr 2004 als Leitfrage, als sie als Quereinsteigerin f\u00fcr drei Jahre die Gesch\u00e4ftsf\u00fchrung im Sortimenter-Ausschuss des B\u00f6rsenvereins \u00fcbernahm. Die heute selbstst\u00e4ndige Beraterin hat die Fragestellung mittlerweile \u00fcber konkrete Einzelf\u00e4lle hinaus mit Methoden qualitativer Sozialforschung durchdrungen und die Antworten jetzt unter dem Titel &#8222;Quo vadis Buchhandel?&#8220; in einer Dissertation verdichtet.<\/p><\/blockquote><p>So schrieb Thomas Wilking 2010 im Branchenmagazin buchreport einleitend zu einem Interview zur Zukunft des deutschen Buchhandels. <a href=\"https:\/\/dorothea-redeker.de\/dorothea-redeker.de\/wp-content\/uploads\/2022\/08\/Redeker_Jan_Interv.pdf\">Wenn das Buch kein Leitmedium mehr ist &#8211; Interview<\/a><a href=\"https:\/\/dorothea-redeker.de\/dorothea-redeker.de\/wp-content\/uploads\/2022\/08\/Vom-Gestern-ins-Heute.pdf\">\u00a0 als pdf <\/a><\/p><p>Nachfolgend wurden die Ergebnisse meiner Untersuchungen in einer kleinen Reihe des Magazins vorgestellt. Mit drei grundlegenden Handlungskonzepte stand den Buchhandlungen eine erfolgreiche Zukunft offen. So mein Fazit.\u00a0<\/p><p>Sinnbild waren dabei drei neue bzw. erweiterte Rollen, die Buchhandlungen erf\u00fcllen sollten. Der buchreport titelte:<\/p><ul><li>Der <a href=\"https:\/\/dorothea-redeker.de\/dorothea-redeker.de\/wp-content\/uploads\/2022\/08\/Der-Buchhandel-als-Ort-der-Begegnung.pdf\"><strong>Buchkommunikator<\/strong><\/a>, der neue Formen anbietet, sich \u00fcber B\u00fccher auszutauschen<\/li><li>Der stark vernetzte, in Nutzerszenarien denkende <a href=\"https:\/\/dorothea-redeker.de\/dorothea-redeker.de\/wp-content\/uploads\/2022\/08\/Der-Buchhandel-als-thematischer-Vernetzungsort.pdf\"><strong>Themenmentor<\/strong><\/a><\/li><li>Der vor allem auf j\u00fcngere Leser zielende <a href=\"https:\/\/dorothea-redeker.de\/dorothea-redeker.de\/wp-content\/uploads\/2022\/08\/wenn_das_buch_kein_leitmedium_mehr_ist.pdf\"><strong>Lesecoach <\/strong>ab S. 24<\/a><\/li><\/ul><p>Vieles ist aktuell geblieben, hat sich auch in Zeiten von Abstand und sozialer Isolation als elementares Instrumentarium f\u00fcr Kundenbindung und -n\u00e4he bew\u00e4hrt. Digitale Kan\u00e4le spielen heute eine weitaus gr\u00f6\u00dfere Rolle als vor 15 Jahren. Doch erkennbar ist, dass sich die Verzahnung zwischen pers\u00f6nlicher Begegnung, Vertrauen in die Kompetenz der Buchhandlung vor-Ort und das Denken in unterschiedlichen Kontexten und medialen Bed\u00fcrfnissen als Grundidee und strategische Ausrichtung erfolgreicher Buchhandlungen bew\u00e4hrt hat.<\/p><p><span style=\"font-size: 8pt;\">\u00a0<span style=\"font-size: 8pt;\">Quelle Fotos :<\/span> Pexel<\/span><\/p><div>\u00a0<\/div><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ba95ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ba95ea\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45d1d087\" data-id=\"45d1d087\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1df61424 elementor-widget elementor-widget-image\" data-id=\"1df61424\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/dorothea-redeker.de\/dorothea-redeker.de\/wp-content\/uploads\/2022\/08\/pexels-mikhail-nilov-7583935-683x1024.jpg\" class=\"attachment-large size-large wp-image-1439\" alt=\"\" srcset=\"https:\/\/dorothea-redeker.de\/dorothea-redeker.de\/wp-content\/uploads\/2022\/08\/pexels-mikhail-nilov-7583935-683x1024.jpg 683w, https:\/\/dorothea-redeker.de\/dorothea-redeker.de\/wp-content\/uploads\/2022\/08\/pexels-mikhail-nilov-7583935-200x300.jpg 200w, https:\/\/dorothea-redeker.de\/dorothea-redeker.de\/wp-content\/uploads\/2022\/08\/pexels-mikhail-nilov-7583935-768x1152.jpg 768w, https:\/\/dorothea-redeker.de\/dorothea-redeker.de\/wp-content\/uploads\/2022\/08\/pexels-mikhail-nilov-7583935-1024x1536.jpg 1024w, https:\/\/dorothea-redeker.de\/dorothea-redeker.de\/wp-content\/uploads\/2022\/08\/pexels-mikhail-nilov-7583935-1365x2048.jpg 1365w, https:\/\/dorothea-redeker.de\/dorothea-redeker.de\/wp-content\/uploads\/2022\/08\/pexels-mikhail-nilov-7583935-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&#8222;Wie k\u00f6nnen sich kleinere und mittelst\u00e4ndische Buchhandlungen in Zukunft profilieren?&#8220; formulierte Dorothea Redeker im Fr\u00fchjahr 2004 als Leitfrage, als sie als Quereinsteigerin f\u00fcr drei Jahre die Gesch\u00e4ftsf\u00fchrung im Sortimenter-Ausschuss des B\u00f6rsenvereins \u00fcbernahm. Die heute selbstst\u00e4ndige Beraterin hat die Fragestellung mittlerweile \u00fcber konkrete Einzelf\u00e4lle hinaus mit Methoden qualitativer Sozialforschung durchdrungen und die Antworten jetzt unter dem [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1421,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buchbranche","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wenn das Buch kein Leitmedium mehr ist - Dorothea Redeker<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dorothea-redeker.de\/dorothea-redeker.de\/2010\/08\/18\/wenn-das-buch-kein-leitmedium-mehr-ist\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wenn das Buch kein Leitmedium mehr ist - Dorothea Redeker\" \/>\n<meta property=\"og:description\" content=\"&#8222;Wie k\u00f6nnen sich kleinere und mittelst\u00e4ndische Buchhandlungen in Zukunft profilieren?&#8220; formulierte Dorothea Redeker im Fr\u00fchjahr 2004 als Leitfrage, als sie als Quereinsteigerin f\u00fcr drei Jahre die Gesch\u00e4ftsf\u00fchrung im Sortimenter-Ausschuss des B\u00f6rsenvereins \u00fcbernahm. Die heute selbstst\u00e4ndige Beraterin hat die Fragestellung mittlerweile \u00fcber konkrete Einzelf\u00e4lle hinaus mit Methoden qualitativer Sozialforschung durchdrungen und die Antworten jetzt unter dem [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dorothea-redeker.de\/dorothea-redeker.de\/2010\/08\/18\/wenn-das-buch-kein-leitmedium-mehr-ist\/\" \/>\n<meta property=\"og:site_name\" content=\"Dorothea Redeker\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.dorothea-redeker.de\" \/>\n<meta property=\"article:published_time\" content=\"2010-08-18T15:37:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-19T09:52:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dorothea-redeker.de\/dorothea-redeker.de\/wp-content\/uploads\/2022\/08\/Buchhandlung-als-Aktionsort-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1707\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dorothea Redeker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dorothea Redeker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dorothea-redeker.de\/dorothea-redeker.de\/2010\/08\/18\/wenn-das-buch-kein-leitmedium-mehr-ist\/\",\"url\":\"https:\/\/dorothea-redeker.de\/dorothea-redeker.de\/2010\/08\/18\/wenn-das-buch-kein-leitmedium-mehr-ist\/\",\"name\":\"Wenn das Buch kein Leitmedium mehr ist - 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